September 2005
Eye Askant
Governance and political campaigns from a marketing perspective.
What of Poe and Estrada?
The myth-making magic of cinema did not hoodwink the masses into believing that these were men born into their class. This fallacy, an insult to the poor, comes from slothful research. On the contrary, the actors wear the mien of the ideal amo: kind, gentle, generous to a fault. They assume The Pose frequently: with firm and friendly hand on vassal's shoulder, the lord will inquire as to his health and that of his family. This he does sincerely, never perfunctorily. Done in public, The Pose leaves our man sheepishly smiling; he has just been honored, assured and insured.
His vote has just been bought for life.
The feudal lord, no matter how morally infirm, corrupt, vicious to outsiders, is sustained by lifetime allegiance. “In exchange for the fief, the vassal would provide military service to the lord.” wikipedia.org
Government with blinders.
In a feudal society, the national government is continually undermined by the local lord. As long as he does not renege on the social contract, as long as he is provider and protector, the congressman (and governor and mayor) are the larger gods in the provincial pantheon. Presidents and senators are inutile curiosities. The situation is maintained, of course, by the pork barrel.
Government seems to have blinders on, undermining its own lordship by insisting on devolution. The Local Government Code, designed to move some power from the center to the provinces, does exactly that. It nourishes the role of the local lord.
During a calamity, government has but to tarry a minute and it will be terribly scorned. Fire, earthquake, floods -- it does not matter how natural the event, government is beseeched, demanded from, and invariably taken to task. Government assumes that the system will work, and provisions will flow. But this is not what is expected of an amo. More than relief goods and blankets, they expect government to take responsibility for their lives. Where will they live? How will they live? Who will replace their carabaos? This is the feudal mind. The people run to government for everything, for their entire future. While these may be unreasonable demands, government must react in the right manner, with understanding and compassion.
Sa Bahay na Malaki:
The Search for a Leader
"The congressman (and governor and mayor) are the larger gods in the provincial pantheon. Presidents and senators are inutile curiosities.
ARTICLES
About the Professor
In his 35 years in advertising, Professor Pozon has been been involved, in varying degrees, independently and as an agency man, with political campaigns.
It's not about poverty, or corruption or 'the economy, stupid'. The political landscape is feudal, very feudal.
Continued: The Search for a Leader
The Candidate as a Brand: The politician is really very like a product. He needs to be known, his image easily recognized, his attributes and skills understood, his platform and promises made familiar to -- and desired by -- his target audience.
Why governments disappoint: Why governments can't win the governed.
Sa Bahay na Malaki: The Search for a Leader: It's not about poverty, or corruption or the economy. The political landscape is feudal, very feudal.
The City is a Country: Why a mayor is more equipped to run a country than any senator.
Advertising Lessons for Public Servants: Promil or presidential, the goals and methodologies are the same.
Creating Anti-hegemony: Opposition shouldn't just oppose, it should create and promote an alternative and viable ideal state.
Villanueva in Retrospection: The Curious Crowds of Bro. Eddie.
Pastor Ed Lapiz on the Villanueva bid: A staunch supporter writes about the BEV campaign.
Presidential campaign advertising commercials Philippine politics marketing strategies Villanueva TV spotspolitical campaigns from a marketing perspective Villanueva Noli De Castro Bishop Abante Velarde the religious voter SWS Pulse Asia Osmeña and Alfredo Lim Villar