Eye Askant
Governance and political campaigns from a marketing perspective.
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Prof. Vincent R. Pozon
Chairman, Estima, Inc.
Email: vrpozon@estimacontent.com
Office Address: Republic Glass Bldg., 196 Salcedo St.,Makati Philippines 1229
Corporate website: www.estimacontent.com
Advocacy website: www.universitv.net
Course Website:
http://sites.google.com/site/profvincentpozonclass/
In his 35 years in advertising, Professor Pozon has been been involved, in varying degrees, independently and as an agency man, with political campaigns.
About the Professor
Creating Consent and Consensus: The thesis behind Hegemony Building.
Advertising Lessons for Public Servants: Promil or presidential, the goals and methodologies are the same.
Opposition shouldn't just oppose, it should create and promote an alternative and viable ideal state.
That there is disappointment with our governments is something to be happy about: while, with eyes askant, we say that nothing good can be expected from politicians, walang mahihita, and that nothing really changes, our collective hearts have not hardened beyond repair, have not learned not to hope.
Why Governments Disappoint:
Post-election Blues
Presidential campaign advertising commercials Philippine politics marketing strategies Villanueva TV spotspolitical campaigns from a marketing perspective Villanueva Noli De Castro Bishop Abante Velarde the religious voter SWS Pulse Asia Osmeña and Alfredo Lim Villar